New Trademark Filings Indicate the Apple AR Headset Could Soon Be Upon Us

If you want to use Apple’s VR headset, you should probably buy an iPhone

Apple is usually tight-lipped when it comes to leaking details about absolutely everything before the “thing” is officially announced. But new reports mentioning trademark filings are reigniting the buzz for Apple’s alleged VR/AR headset.

Software Developers in February unearthed references to “realityOS” in App Store download logs and GitHub repositories used by Apple. These observations were posted on Twitter at the time by developers Rens Verhoeven and Steve Troughton-Smith.

In the tweet above, there are references to a “com.apple.platform.realityos” in the same block of code as an existing “com.apple.platform.watchos” platform.

But new reports indicate that the realityOS name has resurfaced in trademark filings. apparently related to the company.

Vox Media Product Manager Parker Ortolani took to Twitter to share two filings with the US Patent and Trademark Office that he found registered by an unknown company called Realityo Systems LLC. The trademark was filed on December 8, 2021 for categories such as “peripherals”, “software” and “portable computer hardware”.

Although it may be the trademark of any company, 9to5Mac believes there is evidence that links this specific brand to Apple. Realityo Systems LLC shares the same address as Yosemite Research LLC, the shell company used by Apple to secure the trademarks of earlier versions of its macOS operating system, including macOS Monterey.

According to reports from earlier this year, Apple wants him to know that he is not keen on following Meta into the metaverse when releasing his alleged AR headset.

In a newsletter from Bloomberg’s Mark Gurman, we’ve learned that Apple has rejected the idea of ​​an all-virtual world for its long-rumored mixed reality headset. As you all know by now, a completely virtual world is the premise of the metaverse.

According to the report, the very idea of ​​a metaverse-like existence for the VR headset is “banned”. Instead, he says Apple’s VR headset would focus on short bursts of communication, content viewing, and gaming.

“Here’s a word I’d be shocked to hear on stage when Apple announces its headphones: metaverse,” Gurman wrote in his Power On newsletter. “I was told quite directly that the idea of ​​a completely virtual world where users can escape – as they can in the Meta Platforms/Facebook vision of the future – is banned by Apple.”

Looks like Apple CEO Tim Cook won’t be following the lead of Facebook, uh, Meta and just about every other company who chimed in recently to discuss how they can bring us closer to an ill-defined and ill-conceived future where the physical and digital worlds merge through the use of VR, AR and mixed reality.

Rumors about Apple’s mixed reality headset have been swirling for over a year.

When we say “mixed reality” we usually mean augmented reality/virtual reality. There are only a number of ways the device may appear, but since the device has yet to be officially confirmed, we have to assume it will be a VR headset as you expect. know, but muffled in the Apple feel.

Based on a report of information, the headset will feature two 8K displays, more than a dozen cameras for hand-tracking, and will cost over $4,000. The device could also run on multiple processors, including one with the power of Apple’s M1 chip, according to trusted analyst Ming-Chi Kuo, who also points out that the headset could support Wi-Fi 6E to deliver higher bandwidth and low latency connectivity.

Initial reports said you might need an Apple iPhone to take advantage of the VR headset, but it looks like that will only be the same as any other Apple device: experience is best with an iPhone, but not a requirement.

Apple’s mixed reality headset could debut as soon as this year, but the rumor mill has also been agitated for some time now by potential production delays impacting the rollout. We’re unlikely to hear about the VR headset next week during WWDCbut we can dream.

This post has been updated since it was first posted and we will continue to make further updates when we know more.


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