Studies show that people with this hair color are less attractive – but after Kendall Jenner changed her look, Aussies changed their minds.
A hair color that was once described as ‘least desirable’ is now so popular that hairstylists are reporting a huge influx of requests.
Red tresses have sadly been underappreciated for decades, with studies concluding that people born naturally with the hair color suffer the most in the dating world, a term dubbed “anti-redhead bias.”
But after years of being brutally labeled the “least appealing” hair color, redheads are finally having a moment.
Over the past two months, stars like Kendall Jenner – famous for her nearly jet-black hair – blonde actress Sydney Sweeney and singer Doja Cat have ditched their typical hair colors in favor of a red hue.
In particular, copper – a warm red hue – is seen throughout, with a Sydney-based celebrity colorist Jaye Edwards tell news.com.au The beauty diary there’s a reason so many people are “obsessed” with it.
“I think coming out of the pandemic, people are looking for change. We see so many requests for full salon makeovers,” he said.
“Natural copper tones are a great option for those looking for a makeover as they can be tailored to match different skin tones.
“It’s a bold look, but when paired with lighter shades, it gives a ‘born with’ rather than ‘from the bottle’ look.”
Jaye, who has eight EdwardsAndCo salons around Australia, also added that Kendall’s recent makeover has “inspired a lot of people to try this look” – with the award-winning hairstylist saying he’s seen an increase in demand among his clients.
“Deep, natural auburn tones, along with copper blonde tones made a comeback while bright red took over the back seat,” he said.
There was also an influx of ICT Tac users sharing videos under the hashtags “#kendallshair” and “#copperhair” – many of which have hundreds of thousands of views – proving that color really is in style.
“Why did I wait so long,” an influencer captioned her transformation videowhich has recorded over 940,000 views.
American colorist Matt Rez, the man behind Kendall’s dramatic hair makeover, said he was “pleasantly surprised that everyone was making a splash and going for the warmth of the brassy tone.”
“Copper colors are trending on TikTok with how-to videos, and definitely more of my customers are asking for warmer colors these days,” Rez said. WWD recently.
“Blondes are ready to play with strawberry tones and brunettes either want to go red undertones or go really hot with their lip glosses for a reddish highlight.
“Hairdressers love to do a good red hair color – it’s a fun challenge for us.”
If you now fancy a brand new copper, I can wholeheartedly understand that. As a fake redhead for the past few years, I’ve been eyeing copper for a while.
Recently I took the plunge into Jaye’s new salon in Fortitude Valley, Brisbane.
The whole process took about six hours as we had to pull the deep tones out of my vibrant red color to bring it to a place where the copper undertone would take. It’s certainly been a long time in a chair, but I have no regrets. I’m obsessed with my new golden locks.
Jaye recommends against turning to box dyes if you’re considering changing your hair to copper, and advises that you be prepared to cover the cost of regular maintenance visits with your colorist.
“Copper can be a gorgeous piece, but it’s probably the hardest color to maintain and will require multiple salon visits to keep that color looking fresh,” he cautioned.
“The color fades faster and it’s almost impossible to achieve that without a professional.”
There are products that can help prolong the color, Jaye recommending you buy
“Professional/salon grade products” indicating “safe for colored hair”.
“These products are free of sulfates and parabens, which fade faster,” he said.
“The vibrant peach tones will always fade over time – I recommend investing in a copper pigmented treatment mask, such as Christophe Robin’s Copper Shade Variation Mask.
“I also suggest booking for regular glosses; these are quick 15-minute in-salon treatments that help you regain vibrant color without booking a full color service.
One of the main reasons I decided to ditch the bright red I had before was to get some longevity out of my color.
I used to get about four weeks at best before I either had to come back for a color or lather my locks in color conditioner which was my preferred option as it is much cheaper.
But with copper, I find it stays fresh for about eight weeks, which is a huge difference.
I use Redken Acidic Bonding Shampoo and Conditioner after it was recommended to me by my hairdresser. It definitely kept my color looking fresh and vibrant, although of course there is still some fading over time – but it’s nowhere near as dramatic as my old shade.
It also has bonding technology that seals the hair cuticle, helping lock in moisture and color pigment.
In the three months that I’ve been using it, my hair has become noticeably shinier with far fewer split ends. Even my hairstylist commented when I had a cut recently, noting that she didn’t need to remove as much as usual.
While a bottle is $45 for 300ml on AdoreBeauty (shampoo and conditioner are the same price), I only use a small amount as it lathers beautifully – so a little goes a long way. path. I’ve had it for about three months and I’m only about halfway through it.
Are any of you tempted to embrace the new copper hair trend? Let me know in the comments below or hop on The Beauty Diary Facebook group and share your thoughts there.
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