Woolworths CEO’s huge price freeze on essential purchases – here’s everything you need to know

Woolworth supermarket has announced an Australia-wide price freeze on a wide range of basic necessities to help combat the soaring cost of living.

In an email to customers, Woolworths Group CEO Brad Banducci will reveal the supermarket is freezing prices on dozens of pantry, meal, cleaning and baby purchases until the end of the month. ‘year.

This is the first time Woolworths has done this in its 98 years of history.

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The move means the prices of many popular purchases purchased regularly by Australian families will remain the same as they are today, despite continued inflation and cost of living pressures.

Here are some examples of Woolworths branded products that will be subject to a price freeze:

  • Pantry essentials – flour, sugar, vinegar, oats, eggs, tea bags, coffee, canned tomatoes, tomato sauce
  • Meal essentials – pasta, frozen peas, cheese blocks and shredded cheese, rolls, bacon, chicken tenders, cans of tuna, yogurt, juice, salsa
  • Baby essentials: Little Ones diapers, Smiling Tums pouches
  • Household essentials: washing powder, dishwashing liquid, fabric softener, sponges, trash bags
Over 180 Woolworths branded items are included in the price freeze. Credit: Provided

The full list of basic necessities included in the price freeze is available here.

The price freeze comes on top of more than 300 Woolworths products added to its winter discount program last month, and the 5,000 promotions Woolies offers shoppers in-store and online.

In email correspondence to Woolworth clients, which will be dispatched on June 16, Mr Banducci agreed Australians are facing tough times.

“The challenges we have faced together over the past two-plus years have been unprecedented – from droughts and fires to COVID (A to O), floods and supply shortages and now inflation and pressure on household budgets,” he said.

“Food inflation in Australia began to rise towards the end of last year after many years of low inflation. Initially, it focused mainly on meat and imported products, but has since grown to touch almost all categories.

“More recently we’ve seen material inflation in vegetables given the very poor growing season on the east coast, due to rain, high humidity and low light levels – hence what you can see on cucumbers, peppers and lettuces, among others.”

Pantry, meals, baby and cleaning supplies are included in the price freeze. Credit: Provided

Referring to recent reports of the high price of iceberg lettuce, Banducci said Woolworth’s current price for the item on the east coast is between $6.00 and $6.90 per head.

He admits it’s “much higher than we would like”, but admits the price isn’t the biggest hurdle.

“Our biggest challenge is keeping the supply in stock,” he said.

Tips to save on your groceries

Mr Banducci said the average Australian family spends more than $200 on groceries and basic necessities every week.

He said the retail giant is committed to helping customers save during these difficult times.

“We know it’s a big part of a household’s weekly budget, so some tips here to help Get your Woolies value this winter,” he said.

“We work hard to make sure there are always good value options in every category, even if it’s not always your favorite brand. We then work hard to add our weekly specials (which allows the average family save an extra $20 a week).

Woolworths has launched a new way to pay. Credit: Getty Images

He added: “With the price of fresh vegetables impacted by the weather, try frozen. They are great value for money, you only use what you need and you still get all the nutritional benefits.

“Seasonal shopping is also a great way to find value – right now it’s Australian citrus season, which means an abundance of imperial mandarins and Navel oranges.”

Mr Banducci also suggested buying Woolworths-branded products which “are created” by customers for customers “and are designed to offer top quality at an affordable price”.

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