The online shopping event, which runs for 48 hours until 11:59 p.m. AEST on July 13, has promised huge discounts on well-known household brands including Apple, Nintendo, Garmin, Samsung and Lego.
Shoppers must be members of Amazon’s Prime membership program to take part in the sale, with the company offering a 30-day free trial to allow new consumers to take advantage of the deals.
Amazon Australia country manager Janet Menzies told 9News.com.au the e-commerce retailer is well aware of the current strain on household budgets.
“A lot of our customers are looking for ways to save, and they’re a little cautious due to the uncertainty,” Menzies said.
“Consumer sentiment is really being tested right now, and we generally know that what customers care about is great selection, competitive prices and great deals.”
As a result, Menzies said she expects some of the biggest sellers this year will be household or everyday items on which consumers are looking for huge discounts, rather than extravagant one-off purchases. .
“I’ve had a few customers say they’re going to do their holiday shopping, they’re going to stock their pantry,” she said.
“They won’t go out for dinner, but they might look at the kitchen appliances.
“At the end of the day, our strategy is to provide very good value every day. And I think whether we’re going through hard times or good times, one thing that all Australians can agree on is great value.”
A feature of this year’s Prime Day sale will be a select ‘Shop Local Businesses’ store that champions Australian businesses such as Little Archer & Co, a Sunshine Coast-based outfit that specializes in baby and toddler products.
“Prime Day was huge for us last year and we’re thrilled to once again be giving Prime members some of our best deals of the year with the free and fast delivery that comes with Prime,” said Denise Billsborough of Little Archer & Co.
“We know Australians want to shop local and Prime Day is the perfect opportunity to do that.”
Menzies says the annual event has become a major sales driver for small businesses because it puts their products in front of thousands of customers who otherwise wouldn’t have seen them.
“Prime members will have exclusive access to amazing savings from top brands and local small and medium businesses, which means there will be savings to be had no matter what you’re looking for,” she said. declared.
“Prime Day 2021 marked the two most important days for local small businesses on Amazon.com.au at the time and we are delighted to bring them back to the fore in our Shop Local Businesses store this year.”
While Amazon is nearly ubiquitous in the US, it continues to grow in size and brand recognition here in Australia.
The e-commerce giant has more than doubled its operational footprint in 2022, launching the country’s first robotic fulfillment center earlier this year in Sydney’s west.
Globally, it allows shoppers to choose from a growing list of over 200 million products.
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