The Grape Escape: Why More Homebuyers Are Changing Vines

“Young people are considering these types of businesses more,” Jolliffe said. “As we’ve known for a few years, there’s no big money and no guarantee of what the future holds. People who thought ‘I’ll do it later’ are advancing their decisions.”

Jolliffe has listed Tulloch Wines, which is being sold under an “expressions of interest” campaign. Pokolbin’s cellar, cellar door, cafe, and land are estimated to be worth around $21 million.

Tulloch Wines in the Hunter Valley has been put up for sale and is estimated to be worth $21 million.Credit:HTL Property

Tulloch Wines has been in the Hunter Valley for 127 years.

Tulloch Wines has been in the Hunter Valley for 127 years.Credit:HTL Property

The 127-year-old Hunter Valley winery has attracted interest from buyers looking for a lifestyle change as well as corporate buyers looking for land with vineyards in one of the the most famous wine regions of the country.

Buyers of all kinds have been drawn to regions with excellent reputations for wine, Jolliffe said.

“There’s only one Hunter Valley, one Yarra Valley and one Margaret River, and those types of properties are becoming increasingly rare.”

On the Mornington Peninsula, vine changers are also becoming more common. Eldridge Estate, which sold in April for an undisclosed amount but had an asking price between $7 and $7.7 million, was bought by a lifestyle buyer.

Eldridge Estate recently sold for an undisclosed price.

Eldridge Estate recently sold for an undisclosed price.Credit:Kay & Burton Flinders

Kay & Burton Flinders partner Tom Barr Smith said high land values ​​and the option of side hustle made such purchases popular.

“It’s more apparent these days that there are more lifestyle buyers for these properties,” he said.


It’s a similar story in Western Australia, although some families are selling as children choose not to take over their parents’ business.

“There is now more interest in wineries from lifestyle buyers than in previous years,” said Langley and co-advisers Mike Calneggia, who sells wineries in Margaret River. .

“There are quite a few transactions going on in general, but some people are buying the wineries but not the wine business – they have someone else looking after the vineyard, making the wine and selling it.”

Some are looking to sell the grapes and depending on the type of fruit it can be worth a lot of money. Some white grape varieties are becoming rarer given the appetite for white wine for two years.

In South Australia’s Barossa Valley, properties that offered the region’s famous Shiraz grapes were particularly popular, said Rohan Semmler, estate agent for Homburg Real Estate.

Tweedies Gully Vineyard in Williamstownfor sale with expectations of $4 million, has shiraz grapes and is also a property that many lifestyle buyers are interested in.

Tweedies Gully Winery has price expectations of around $4 million.

Tweedies Gully Winery has price expectations of around $4 million.Credit:Homburg Real Estate

“The applications we receive are from people who want to move to the area for their lifestyle, but also to run their own business and earn another source of income,” Semmler said.

Those hoping to succeed in a market like the Barossa Valley need to buy in a good position, with the right kind of fruit, but also work hard, he said.

“People should be ready to come in and get their hands dirty, as soon as you start outsourcing work it costs more,” he said. “I think successful people do the work and know how to sell themselves.”

People want to buy a lifestyle winery, like Tweedies Gully Winery, says Rohan Semmler.

People want to buy a lifestyle winery, like Tweedies Gully Winery, says Rohan Semmler.Credit:Homburg Real Estate

In Queensland, Clark and Hadlow are more than willing to get their hands dirty and hope to have their winery up and running within the next two years.

They plan to plant white wine varieties of Albarino and Fiano and the red wine variety of Malbec, as well as adding accommodations so couples can enjoy romantic weekend escapes outside. from Brisbane.

“We’ll make sure everything goes smoothly, we have a great support network,” Clark said.

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