social media platform Twitter has introduced a new internal team to its structure called “Twitter Write” and they are combining this with the test-launch of a new feature called “Notes” which will allow users to create posts and post them on their profiles.
This new addition is currently only available in four countries (US, UK, Canada, and Ghana), but published notes will be visible to all other users across the globe. Initially, the Notes tab will only appear on the desktop version of the social media platform, but gradually, as the company continues to test it and fix potential bugs, it should also be rolled out to users. mobile users.
This is a first move by Twitter’s new “Write” team to provide users with a platform to share their thoughts across a broader spectrum. As the company itself points out, the tools they provide are not just meant to be used by journalists or authors, but by anyone from bloggers to content creators to managers. community, poets or screenwriters.
From a blogger’s perspective, this new platform seems to borrow many elements from other online blogs or creative websites, such as Medium or Ghost. Which isn’t necessarily a bad thing, considering how easy they are to use and how simple they make a writer’s life easier.
Besides Notes and the introduction of the “Write” team, Twitter took the opportunity to announce a number of other additions that will be coming to the platform and are listed below.
- Like the brand: Branded Likes allows advertisers to customize the Twitter Like button. An advertiser can select a set of hashtags and for 24 hours, whenever someone likes a Tweet that includes those hashtags, the like button turns into a custom animation. After seeing exciting results in beta testing, Twitter will make Branded Likes available to all advertisers in the US, UK and Japan next week. Advertisers outside of these markets but who want to reach people in these regions can also take advantage of Branded Likes.
- Location Spotlight: The Location Spotlight is currently available to all professionals in the US, UK, Canada and Australia. Next month, Twitter plans to make it available to all professionals around the world. Location Spotlight allows businesses to display their location, hours of operation, and additional contact methods such as phone, text, email, or DM – making it easy for customers to find them more easily and learn more about their brand. Ultimately, the Location Spotlight can help move a customer along the path to purchase.
- Twitter business settings: Twitter Business Settings will be a central hub for Twitter advertisers to manage their accounts, assets, employees, and permissions in a single, secure space. More to come later this year.
- Dynamic Product Ads: Last year, Twitter introduced greater personalization through the Multi-Destination Carousel, a flexible and engaging way to showcase a variety of products through swipe-based creative. On average, Twitter saw a 20% increase in click-through rate across all goals over a single asset ad format through this format. The multi-destination carousel is the backbone of Twitter’s plans to launch dynamic product ads later this year, which will allow brands to personalize the creative they display in their ad by showcasing the most relevant products to the audience. good user.
- Conversion optimization: Will help run campaigns to reach people most likely to complete an action on the website with a lower funnel, such as adding to cart, purchasing, or submitting a form.
- Optimization of app purchases: Currently in a pilot phase, in-app purchase optimization will help brands deliver in-app ads to people most likely to make a purchase.
All of these features should arrive on Twitter by the end of the year.
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