Apple today shared a new ad designed to highlight iPhone 14 Pro camera features that include the 48MP main camera, Action mode when capturing video, Cinematic mode for movie-like shots, and zoom options.
In the spot, a filmmaker uses the iPhone 14 Pro to shoot a series of action sequences, including a chicken run, restaurant fight scene, dance number, stop motion animation, car chase , a helicopter ride, etc. The ad ends with the tagline “Our most professional camera ever”.
Apple has upgraded all three cameras on the iPhone 14 Pro models, with the main 48-megapixel camera enabling full-resolution ProRAW footage. Action mode is capable of capturing 2.8K video with gimbal-like stabilization, while Cinematic mode now runs in 4K at 24fps.
The iPhone 14 Pro and iPhone 14 Pro Max are priced at $999 and can be purchased from Apple’s website.
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